World Travelers Boutique

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EL AL ISRAEL AIRLINES × WTB

World TravelersBoutique

Redefining Travel Retail with an Intelligent, Airline Centric POS Platform

Passenger EngagementUnlock Ancillary RevenuePowering the Future of Airline Retail
OUR VISION

The Future of Airline Retail

World Travelers Boutique delivers seamless, data driven retail experiences that transform every flight into a premium shopping opportunity. Our mission is to empower airlines with intelligent technology that drives ancillary revenue while elevating the passenger journey.

Smart POS & Onboard Retail

Advanced point of sale technology designed for the airline cabin environment.

Realtime Inventory & Analytics

Live tracking and data analytics to optimize stock and sales performance.

Personalized Passenger Engagement

Tailored shopping experiences based on passenger profiles and preferences.

Integrated Payment Solutions

Seamless multicurrency, multimethod payment processing at altitude.

Ancillary Revenue Optimization

Data driven tools to maximize ancillary revenue streams.

THE PLATFORM

Aerovelle™ POS

A next generation integrated aviation retail platform designed for airlines and airports, unifying the entire retail ecosystem into one secure and intelligent solution.

Full Journey Revenue

Expands selling opportunities across the entire passenger journey, from pre‑order before travel, onboard sales during the flight, to home delivery and airport pickup after arrival.

Smart Upsell & Personalization

Increases basket size through personalized offers, bundles, upsell prompts, and targeted promotions powered by passenger data and AI‑driven insights.

Omnichannel Fulfillment

Supports multiple fulfillment channels including onboard delivery, airport pickup counters, dispensing machine collection, and catering logistics integration.

Crew Commission Engine

Motivates cabin crew with integrated commission tracking and performance visibility, turning every crew member into an engaged sales partner.

EXECUTION

Proven Fly & Buy Boutique

Embedded Team Experience

Decades of combined experience in airline retail, duty free operations, and travel technology across major carriers worldwide.

Transition Leadership

Proven track record managing complex transitions from legacy systems to modern retail platforms, from assessment to deployment.

Mission Driven Approach

Transforming passive cabin time into active, delightful retail moments. Success measured by satisfaction and revenue growth equally.

Collective Expertise

Cross functional team spanning technology, airline operations, retail strategy, and customer experience design.

LEADERSHIP

The Team

CHIEF EXECUTIVE OFFICER

Saul Hyatt

Saul Hyatt is a dynamic executive with a strong entrepreneurial mindset and a global, hands on approach to building and scaling aviation retail ventures.

With extensive experience across domestic and international travel retail markets, he has consistently identified new commercial opportunities, developed profit focused strategies, and transformed them into sustainable business growth.

Saul played a pivotal role in the inflight duty free sector through his long standing leadership with EL AL, where he led the negotiation and management of key commercial contracts for many years. As Head of Technology, he also directed the creation and implementation of the EL AL Fly & Buy program, pioneering digital inflight retail solutions that enhanced onboard sales and passenger engagement.

Saul is recognized for revitalizing business models, driving technology enabled market expansion, optimizing global supply chains, and building strategic partnerships that deliver measurable impact and long term enterprise value.

CHIEF OPERATING OFFICER

Ben Talalla

Ben Talalla, an Inflight Duty Free originator brings a thorough understanding of the diverse skill sets required to ensure internal processes and operational efficiency.

A career of strategic planning and execution of Inflight Duty Free Travel Retail operations for: Northwest Airlines, Thai Airways, American Airlines, Canadian Air, Air Canada, Japan Airlines Catering and 10+ years with a fortune 100 company providing critical customer service operational advancements, lean business standard work procedures, company wide customer service training and as Project Manager, successfully delivered the company's largest, single customer, commercial vending/ dispensing machine rollout.

CHIEF TECHNOLOGY OFFICER

John Pineda

John is a seasoned technology leader with over 20 years of experience implementing advanced digital solutions in the inflight duty free and aviation retail industry, including the design, development, and deployment of the Fly & Buy program.

He has extensive expertise in modern platform architecture, AI driven systems, and intelligent automation, including the development and integration of AI assistants and agent based technologies that enhance operational efficiency and passenger engagement.

John has a proven track record of driving innovation and modernizing complex retail ecosystems, delivering scalable technology solutions that improve operational performance, data intelligence, and customer satisfaction across airlines and travel retail environments.

Thank You

World Travelers Boutique, LLC.

Redefining Travel Retail

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