CHIEF EXECUTIVE OFFICER
Saul Hyatt
Saul Hyatt is a dynamic executive with a strong entrepreneurial mindset and a global, hands on approach to building and scaling aviation retail ventures.
With extensive experience across domestic and international travel retail markets, he has consistently identified new commercial opportunities, developed profit focused strategies, and transformed them into sustainable business growth.
Saul played a pivotal role in the inflight duty free sector through his long standing leadership with EL AL, where he led the negotiation and management of key commercial contracts for many years. As Head of Technology, he also directed the creation and implementation of the EL AL Fly & Buy program, pioneering digital inflight retail solutions that enhanced onboard sales and passenger engagement.
Saul is recognized for revitalizing business models, driving technology enabled market expansion, optimizing global supply chains, and building strategic partnerships that deliver measurable impact and long term enterprise value.
CHIEF OPERATING OFFICER
Ben Talalla
Ben Talalla, an Inflight Duty Free originator brings a thorough understanding of the diverse skill sets required to ensure internal processes and operational efficiency.
A career of strategic planning and execution of Inflight Duty Free Travel Retail operations for: Northwest Airlines, Thai Airways, American Airlines, Canadian Air, Air Canada, Japan Airlines Catering and 10+ years with a fortune 100 company providing critical customer service operational advancements, lean business standard work procedures, company wide customer service training and as Project Manager, successfully delivered the company's largest, single customer, commercial vending/ dispensing machine rollout.
CHIEF TECHNOLOGY OFFICER
John Pineda
John is a seasoned technology leader with over 20 years of experience implementing advanced digital solutions in the inflight duty free and aviation retail industry, including the design, development, and deployment of the Fly & Buy program.
He has extensive expertise in modern platform architecture, AI driven systems, and intelligent automation, including the development and integration of AI assistants and agent based technologies that enhance operational efficiency and passenger engagement.
John has a proven track record of driving innovation and modernizing complex retail ecosystems, delivering scalable technology solutions that improve operational performance, data intelligence, and customer satisfaction across airlines and travel retail environments.